Frequently Asked Questions

We focus primarily on home care and private duty agencies. Occasionally, we work with select organizations that operate within the home care ecosystem and share our values around professional presentation. If you’re unsure whether we’re a fit, reach out—we’re happy to discuss.

Most marketing agencies bundle social media with SEO, paid ads, website management, and other services—which often means social media doesn’t get the focused attention it deserves. We do one thing: social media management. No bundles, no upsells, no trying to sell you services you don’t need. If you want a clear, consistent social media presence without the complexity of a full marketing package, that’s what we provide.

Yes. All plans are month-to-month with no long-term contracts. You can cancel at any time with 30 days’ notice. If you cancel mid-month, we’ll continue posting through the end of your billing cycle.

We welcome it. If you have photos from events, team updates, or community involvement, we’ll incorporate them into your posting schedule and make sure everything aligns with your overall brand tone.

No. We manage the posting and scheduling side of your social media, but direct engagement—comments, messages, and conversations—remains with your team. This ensures that the personal, clinical touch your families expect always comes directly from you.

No. We focus exclusively on organic social media management. If you’re looking for paid advertising or lead generation campaigns, we’re not the right fit.

We start by reviewing your current social media presence (or setting up accounts if you don’t have them). We’ll align your profiles with your brand, clean up any inconsistencies, optimize bios and visuals, and prepare a posting plan. Onboarding typically takes 1-2 weeks, after which we begin regular posting.

Monthly service fees are billed at the beginning of each month via Stripe. Onboarding fees are invoiced separately and due before work begins. You’ll receive an invoice via email, and payments are processed automatically each month.

Depending on your package, we manage Facebook, Instagram, LinkedIn, and X (formerly Twitter). We also offer Google Business Profile management as an optional add-on.

Once you contact us, onboarding typically takes 1-2 weeks. During this time, we’ll either set up your accounts from scratch or clean up and optimize your existing profiles. Once onboarding is complete, we begin posting according to your package’s schedule. From first contact to your first scheduled post, most agencies are live within 2-3 weeks.

Yes. These are your accounts, and you retain full access and ownership at all times. We simply manage the posting and scheduling on your behalf.

If you need to pause for a month or two (for example, during a transition or staffing change), just let us know. We can pause your subscription and resume when you’re ready. Keep in mind that pausing means your accounts won’t be actively updated during that time.

No. We don’t make promises about follower growth, engagement rates, or lead generation. Our focus is on maintaining a steady, professional presence that supports trust and credibility—not on chasing metrics or viral content.

Reach out and we can discuss a custom arrangement. Pricing and approach will depend on whether each location has its own social media presence or if you manage everything under one brand.